Wheel & Sprocket

Since 1973, Wheel & Sprocket has been serving the community and has grown from its original Hales Corners, Wisconsin location to include a total of twelve locations in Metro Milwaukee, Wisconsin’s Fox Valley, Madison, and Chicagoland. Wheel & Sprocket is family-owned and operated, and employs over 250 people who have a passion for bicycling. Over the years, Wheel & Sprocket has been recognized as one of the best independent bicycle retailers in the country and has been included as one of America’s Best Bike Shops for over two decades. Community action, engagement, and political advocacy is also an integral part of the company culture, including support for over one hundred bike-related events each year.